The Master Your Business retreat is a powerful 3-day virtual experience designed to give you the business, branding, and booking strategy you need to turn speaking into a consistent revenue stream.
This is NOT a theoretical course—it’s an intensive, hands-on business accelerator for speakers, leaders, and experts who are ready to monetize their message.
Turn Your Message Into a Profitable Speaking Business—
from anywhere.
This Retreat is for You If:
You want to speak professionally and profitably but don’t know how to start.
You’re already speaking, but inconsistently or for free, and you’re ready to get paid - OR you want to increase your fee.
You need help defining your unique positioning, brand, and/or your audience.
You feel overwhelmed by speaker contracts, fees, and revenue strategies.
You want to learn exactly how to get booked, market yourself, generate demand, and hoot work with a bureau.​
By the end of this retreat, you’ll have a business strategy, marketing materials, and pricing structure that position you as a professional speaker—ready to book paid engagements with confidence.
Outcomes
Breakthrough
1
A Clear, Powerful Positioning Statement
Define your unique expertise and the transformation you provide.
2
A Crystal-Clear Understanding of the Problem You Solve & Who Needs You
Get laser-focused on your niche and target audience.
3
Audience Demographics & Psychographics
Identify where your ideal clients are and what will make them say “YES” to hiring you.
4
A Unique Personal Brand That Makes You Stand Out
Establish your voice, presence, and reputation in the speaking world.
5
All the Collateral Needed for a Solid Speaking Business
Create your **speaker one-sheet, website content, and pitch materials.
6
How to Get Booked & Paid to Speak
Develop a step-by-step system to land paid speaking engagements.
7
How to Set & Negotiate Your Speaking Fees
Learn what to charge, how to structure your offers, and how to ensure clients see your value.
8
Speaker Contracts & How to Work with Bureaus
Get clear on contract essentials, working with speaker agencies, and protecting your income.
9
A 90-Day Action Plan for Implementation
Walk away with a concrete roadmap to begin to apply what you’ve learned immediately and start booking gigs.
What Makes This Retreat Unique?
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Completely Virtual – Join from Anywhere! – No travel required. Attend from the comfort of your home or office.
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Limited to 15 Participants – Ensures personalized coaching, live interaction, and hands-on strategy work.
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Led by Cheryl Knowlton & John Bates – Learn from two of the best in the speaking industry who have helped many individuals to build thriving speaker businesses.
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Live Coaching & Real-Time Strategy Development – This is NOT a pre-recorded program. You’ll get expert personalized coaching, build assets in real-time, and leave with a ready-to-go business plan.
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Actionable Outcomes – No fluff, no theory—just proven, results-driven strategies to grow your speaking business immediately.
About Cheryl
CEO | Author | Speaker | CSP
Cheryl Knowlton is an award-winning motivational keynote speaker, certified coach, author, podcast host, and member of the International Coaching Federation. As the CEO and Chief Energy Officer of Dynamite Productions, an international speaking and coaching firm, Cheryl's mission is to empower leaders to navigate change with confidence and clarity. She is committed to helping them step up and to embrace a life filled with purpose and impact.
About John
CEO | Author | Speaker | CSP
John Bates, a renowned TED and TEDx speaker and leadership communications coach, uses neurobiology so you can make your communication as powerful as your ideas. And it all started when he utterly blew it his first time on the TED stage.
Since then, he has spoken at TED twice more, at TEDx 5 times, coached for over 35 TED/TEDx events and the TED Fellows program. He also guides top executives from organizations including NASA, Johnson & Johnson, and Intuit to deliver TED-Worthy talks.
John's methods help you overcome speaking anxiety, enhance leadership presence, and build trust. Audiences love his immediately actionable teachings. His fun, interactive trainings consistently earn 90+ Net Promoter Scores and he brings out what is awesome inside you so that you can have the impact you want to have on the world.
Your Message Is Powerful.
Let's make it profitable!
ZOOM - 100% Virtual. Join from Anywhere!
Retreat is limited to 15 participants.
If you’re ready to turn your speaking into a thriving business, get booked, and make a real impact, then Master Your Business is for you.
$2,995
INVESTMENT
June 19-21,2025
Nov 6-8, 2025
Schedule a Discovery Call with Cheryl today to see if you are the right fit for us, and we are the right fit for you
Payment Plans Available – We believe in making this transformational experience accessible to those ready to take action. ​