Accredited Buyer Representatives, or ABRs, are designated by the Real Estate Buyer’s Agent Council, which is an affiliate of the National Association of REALTORS®. After a thorough training and accreditation process, ABRs receive special distinction for providing quality representation to home buyers.

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This is the core course required to earn the PSA (Pricing Strategy Advisor) certification. You will learn about the purpose and benefits of CMAs, how to guide clients through them, and how to utilize terminology of pricing and valuation in a way that sellers can appreciate. Uncover ways to properly identify appropriate comparables, where to find information about them, and how to adjust comparables for your CMA.

The At Home with Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry’s ability to serve culturally diverse

consumers. NAR and HUD undertook a joint effort in 1998 to certify real estate professionals who are trained regarding cultural diversity and outreach and have made a commitment to a set of diversity principles. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market. This course is available to all professionals involved in the real estate transaction.

Effective negotiating on behalf of others is the hallmark of the buyer’s and seller’s representatives. This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. This one-day course examines the home buying characteristics of these generations and evaluates their expectations (of agents and of the transaction) as well as communication preferences. Participants receive generation-specific marketing tools, networking tips, scripts, and counseling strategies to help formalize agency relationships.

The Home Finance Resource Certification course is designed to teach REALTORS® how to explain key pieces of the loan origination process to clients and confidently answer questions about mortgage options. With the skills you learn by earning this certification, you will be equipped to provide guidance on navigating mortgage applications and alternative financing options for all types of buyers.

Prospecting, Farming, Networking! Lead generation goes by many different names. This course will examine the discipline, strategy, and systems that effective lead generation requires. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine-tune and focus your efforts. Learn about the fundamentals of lead generation, tracking leads and analytics, as well as tools and systems for your growing business.

Students will learn how to provide the real estate services at any stage in the service member’s military career that meet the needs of this niche market and win future referrals. When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This certification program focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support.

Between networking and referrals are the relationships we build and manage. The goal of this course is to provide you with the information and tools you need to make the transition from a salesperson making cold calls to a professional, knowledgeable consultant with a steady stream of advocates and referrals.

Solid increases in single-family starts, still historically low interest rates, and high buyer demand point to healthy sales of new-home construction. This one-day course provides buyer’s representatives with the product knowledge and increased confidence to make new-home construction a win-win transaction for buyer-clients.

Designed for real estate professionals at all experience levels, the National Association of REALTORS® Short Sales and Foreclosure Resource certification, or SFR®, gives you a framework for understanding how to direct distressed sellers to finance, tax, and legal professionals and qualify sellers for short sales. Learn how to negotiate with lenders, limit risk, and protect buyers.

This session is one you won’t want to miss. Discover ways as to how you can think about the business of your

business and make it more profitable and successful. You’ll learn strategies for systemizing your business, as

well as fundamentals for improving your bottom-line and achieving your financial goals. Learn the how’s and

why’s of staffing, how to develop an actionable business plan and why your role should be that of a CEO

working on the business versus an employee working in it.

e-PRO® gives you a roadmap to build your business and serve the hyper-connected consumers of today and tomorrow. Learn about the changing market and how to connect with consumers, manage your online reputation, generate leads, and gain referrals by signing up for this timely certification course. Become familiar with the latest technology and social media tools to enhance your business and engage with customers and other real estate professionals.